Blackwater Thinks You Will Ignore Them If You Can’t Pronounce Them
THE SHADOWY OUTFIT known best for running rampant wild death squad gangster style in Iraq, Erik Prince’s Blackwater, have decided (oddly) that “Blackwater” is a name that doesn’t inspire the most confidence in the public.
TO ME, they will always be The Shadowy Mercenary Outfit Formerly Known As Blackwater.
RALEIGH, N.C. (AP) — Blackwater Worldwide is abandoning its tarnished brand name as it tries to shake a reputation battered by oft-criticized work in Iraq, renaming its family of two dozen businesses under the name Xe.
The parent company’s new name is pronounced like the letter “z.” Blackwater Lodge & Training Center — the subsidiary that conducts much of the company’s overseas operations and domestic training — has been renamed U.S. Training Center Inc., the company said Friday. [...]
The company has operated under the Blackwater name since 1997, when chief executive Erik Prince and some of his former Navy SEAL colleagues launched it in northeastern North Carolina, naming their new endeavor for the area swamp streams that run black with murky water. But the name change underscores how badly the Moyock-based company’s brand was damaged by its work in Iraq. [...]
Last month, Iraqi leaders said they would not renew Blackwater’s license to operate there, citing the lingering outrage over the shooting in Nisoor Square, and the State Department said later it will not renew Blackwater’s contract to protect diplomats when it expires in May.
Blackwater spokeswoman Anne Tyrrell said the company made the name change was largely because of changes in its focus, but acknowledged the need for the company to shake its past in Iraq.
sombrero tip to matttbastard
Dammit, didn’t @guykawasaki just teach you not to name a company beginning with an “X”? Some people!
Related. Blackwater reads danger room.
Tags: Blackwater, Conservative Army, Disguises, Erik Prince, Shadowy Mercenaries, Xe
Posted in United States Politics








“Xe”?
What do they think this is, a fucking video game? That sounds like a video game.
Color me creeped out now.
i just busted out laughing so hard i coughed. thank you.
[...] Blackwater Thinks You Will Ignore Them If You Can’t Pronounce Them … [...]
Blackwater is such a evil company that I couldn’t help but make a slight change in name and drop them in my current urban fantasy project. I also changed the name of the CEO from Erik Prince to Richard Duke, just to make it more “believable”.
Of course, now they sound like a French/Russian villain hybrid from a 1950s B-movie. I mean z/x?
Not even in a Bond movie….at least al-Qaeda got the Bond villain/organization name thing right.
You know what’s even more fucked up? Obama talked all this shit about ending the war in Iraq and how he was going to get the fuck outta there quicker than quick, right? Well during the democratic primary, he straight up said that he his plan to “end” the war was to replace the troops….with “private contractors” from companies like Blackwater! THe interview was done by Amy Goodman of Democracy Now! So….Obama’s plan to “end the war” simply meant he wanted to privatize it and pay more for it. And Blackwater (or whoever the hell they are now) are gonna be getting even fatter. That dude was such a damn smooth talking liar! Great site btw! I am so blogrolling it. I am at www dot gaysagainstobama dot org so come by and check it out. It ain’t shit compared to what you got going on here though.
appreciate the words and the link. will check out your site.